Luxury Chauffeur Services in Italy
THE CHALLENGE
TransfeRome is providing premium chauffeur services to high-end consumers in Italy. Until our collaboration, they relied mostly on word-of-mouth to secure new clients, so they needed a more dependable way to generate leads. They also struggled with branding and communicating their company’s message, and also needed a centralised way of making bookings.Visit Project
DESIGN OVERVIEW
TransfeRome positions themselves as a luxurious offering, so we had to make that clear in our design. We opted for gold accents, sleek gradients and sharp corners to convey a feeling of authority. Assets for this project were generated with AI in order to maximise visual impact. The animations we implemented were deliberately minimal in order to build upon the professionalism of the brand.
USER EXPERIENCE
In order to maximise conversions, we decided to display the form for making a booking at the top of the home page, so all users navigating the site are instantly greeted by it. With the use of accent colors, we lead the users’ eyes down the page and make them pick up all the crucial information. We use text sparingly, so as to not overwhelm the user.
We also made sure the website responds well to all screen sizes and is compatible with all major browsers.
BOOKING SYSTEM
To make the booking process as effortless as possible, we broke it down in multiple steps. This strategy minimises the amount of users who leave the form, which increases conversions. We also added an autocomplete feature to assist users at inputting addresses.
